AMAZON
Designing the Amazon store was all about bringing Prodigy’s personality and plant-based products to life in a digital space while also optimising search visibility. The final layout combined enticing visuals, playful headlines, and detailed product descriptions.
Each product page was enhanced with keyword-rich descriptions that not only celebrated the chocolate’s indulgent flavours but also highlighted its “better for you” ethos, ensuring discoverability through relevant search queries.
Dynamic banners showcased the full product range, while strategic SEO elements, including optimised titles, boosted visibility. Every aspect of the store, from user-friendly navigation to informative content, was designed to deliver a seamless shopping experience and drive organic traffic.
