Dispelling the preconception that plant-based chocolate lacks flavour was key to developing the concepts for each new Prodigy product shoot. The chocolate needed to look as mouthwateringly good as it tastes.

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For the lifestyle aspect, we aimed for a quirky and distinctive style to convey that vegan chocolate is cool and can be for everybody. Choosing the right photographer was critical, so we collaborated with experienced commercial product photographer Sigourney Whitesel. Meticulous planning and clear direction on the day ensured we captured visually striking and cohesive images.