In line with the brand's new quirky look, its tone of voice needed to be equally playful and distinctive. We collaborated with creative copywriter Kate Phipps Writes to develop an approach that captured the brand's unique character while effectively communicating its mission and values.

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Together, we crafted engaging, witty, and informative content that resonated with the target audience, ensuring every word reflected Prodigy's plant-based ethos. From product descriptions to social media posts, each piece of copy was thoughtfully designed to be both captivating and meaningful, making the brand's message not only heard but unforgettable.